Human Nature Macro-Trend 2020
Human Nature shows man’s need to return to a more sustainable way of live. People will want to get back in touch
with the things that touch them, both emotionally and physically.
Human Nature is also about handmade crafts, the farm-to-fabric movement, biotextiles and the maker’s movement. It blurs the boundaries of the natural and the synthetic. It examines the moments where our organic world collides with the digital realm.
*This is a chapter of our Trend Book. To know all the Macro-Trends that will have an impact in the future see our full Trend Forecast 2020.
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